What inspired you to start a business focused on authentic Thai ingredients and street food in London?

I moved to London 23 years ago and noticed that many Thai restaurant menus were quite similar. The flavours were often not authentically Thai, and I really missed the true taste of home. Many chefs believed that if they served authentic Thai flavours, customers might not enjoy them. I also missed the traditional Thai desserts, which are rarely heard of outside Thailand. I thought it would be wonderful if someone could offer these unique sweet dishes here by launching our stall called Khanom Krok. Borough Market seemed like the perfect place to introduce such unusual flavours, as its customers are food
enthusiasts and open to new tastes.

After working in the Thai food scene in London for 9 years, I realised there was a demand for premium, authentic Southeast Asian cooking ingredients. This insight led to the creation of Raya (SEA grocery store), where we focus on providing high-quality, genuine products that bring the true flavours of Southeast Asia to London.

Can you share a bit about your journey into the culinary world and how it led you to establish RAYA and KK?

I grew up in a family that cherishes food. We would often gather at my grandmother’s house in central Bangkok on weekends to cook special dishes. Her garden was a haven for fresh herbs and vegetables, which we would use in our culinary creations. From a young age, I learned the fundamentals of Thai cooking. My mother, who ran a successful business in Bangkok, always had a passion for food. She ventured into the catering business, opened several restaurants, and managed a food court. I would occasionally help her during holidays and weekends for fun.

Initially, I didn't consider pursuing a career in food or cooking because it was always around me. However, moving to London made me realise how much I missed it and its importance to me. When I started Khanom Krok, I poured all my passion and attention into every aspect of the business. My goal was to create a venture that I truly love.

What was the vision behind starting RAYA and KK, and how do they complement each other?

Operating both a catering business and a grocery store has placed us in a fortunate position. The experience at Khanom Krok has taught us the importance of selecting the right ingredients for our dishes.

With Raya, we can explore new culinary creations with greater ease, as we have immediate access to a variety of fresh ingredients, allowing us to develop innovative dishes on the spot.

How do you ensure the authenticity and quality of the ingredients you source for RAYA?

‍Our branded products are sourced from small producers who either use ingredients from their own farms or work closely with local suppliers. The flavours of our products are crafted authentically, just as they are made for the Thai market. Additionally, we stock items from local producers who specialise in Southeast Asian cuisine, carefully selecting those that meet our standards of quality and authenticity.

What is your favourite dish to serve at KK and why?‍

My favourite dish to serve at Khanom Krok is undoubtedly Khanom Krok, also known as Coconut Pancake. This dish holds a special place in my heart as it marks the beginning of my culinary journey. I fondly remember cooking it with my extended family at my grandmother’s house in Sukhumvit. It not only delights our customers with its unique flavour but also brings back cherished memories of my heritage.

How has being located in SE1, particularly in Borough Market, influenced your business?‍

Being in Borough Market has been immensely beneficial to both of my businesses. The market attracts food enthusiasts who are eager to explore new flavours and appreciate high-quality cuisine. I truly believe that Borough Market is the perfect environment for Raya and Khanom Krok, as its customers are passionate about discovering diverse culinary experiences.

How do you engage with the local community through your businesses?

We actively engage with the local community by employing local residents and inviting local school children to visit and learn more about Raya. This not only fosters a strong community connection but also promotes an understanding and appreciation of our culinary heritage.

What practices have you implemented at RAYA and KK to promote sustainability in your operations?‍

Since the start of Khanom Krok, we have consistently sourced ingredients from fellow traders at Borough Market. Additionally, at Raya, we feature a Zero Waste Wall where customers can purchase ingredients without a minimum requirement, and they are encouraged to bring their own containers to reduce waste. We also ensure that any surplus from our operations is donated to Phan Zero at the end of each day.

Are there any new developments or expansions planned for RAYA or KK in the near future?‍

We are planning to introduce more products under the Raya brand to streamline our operations and maintain better control over our offerings. Additionally, we aim to engage more with our customers by hosting cooking demonstration sessions in the future. At Khanom Krok, we are committed to sharing the rich heritage of Thai cuisine with our customers using high quality ingredients and extending our menu.
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How important is it for you to promote Thai culture through your businesses?‍

Thai eating culture is deeply rooted in our variety of natural ingredients, the creativity of recipes, and their presentation, as well as the enjoyment of sharing food. These are all essential aspects. Eating shouldn't merely be about fulfilling your hunger. Food holds a significant place in Thai culture. We do not just eat to satisfy our hunger; we genuinely invest time and effort into relishing our meals. Often, we enjoy food with family and friends. Sharing meals is a fundamental way Thai people socialise. We believe it is crucial to consider what you are eating thoughtfully rather than consuming it hastily.

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What are some of the challenges you face in introducing authentic Thai cuisine to a predominantly non-Thai audience?

‍Introducing authentic Thai cuisine to a predominantly non-Thai audience comes with its own set of challenges. In Thailand, people are often eager to try new dishes and are willing to pay for the experience without much prior knowledge of the dish. However, here, customers tend to be more cautious and require more information and convincing before trying something new. Despite this, the acceptance and interest in authentic Thai cuisine have grown significantly in recent years.

Outside of work, what are your favorite spots in SE1?

I particularly enjoy taking a leisurely cruise along the Thames, soaking in the
sights of iconic landmarks and the vibrant atmosphere of London SE1.

If you weren’t running RAYA and KK, what alternate career path might you have pursued?

‍If I were not running RAYA and Khanom Krok, I would likely pursue a career in marketing or any customer-facing role. I enjoy the dynamic nature of working
with people and find fulfilment in creating meaningful connections and experiences.

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